ABOUT US

DirtBound, originating as Wilson FabWorks in 2010 in a two-car garage, has evolved into a premier Jeep Cherokee & Comanche accessory brand. Despite expanding to a 14,000 sqft state-of-the-art facility in Chisago City, MN, and embracing cutting-edge manufacturing technologies like 3Kw fiber and tube lasers, we've remained a dedicated team. 

Our journey, marked by a commitment to lean manufacturing and operational efficiency through innovations like our KanbanCore system, has been driven by a passion for quality, precision, and the off-road community. 

DirtBound stands as a testament to how a small, passionate team can deliver exceptional, handcrafted off-road gear, ensuring each product embodies our commitment to excellence and innovation.

OUR HISTORY

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Grandmas Garage - Los Angeles, CA

Founded in 2010 as Wilson FabWorks by Max Wilson in his grandmother's two-car garage, we rebranded in 2011 to DirtBound Offroad, embarking on a journey that would redefine the off-road accessory landscape.
2010
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Commercial Shop - San Dimas, CA

In 2012, we moved to a commercial space, marking our first significant expansion and the welcoming of our inaugural employee.
2012
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Moved to Center City, MN

The journey continued to Center City, MN, in 2015, to a 1200 sqft shop located on 5 acres.
2015
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Expanded for larger machinery and staff

Our shop was added onto and expanded in 2017 to a 4000 sqft facility, allowing us to enhance our manufacturing capabilities.
2017
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Moved to Chisago City, MN & Laser Purchase

2020 was a landmark year for us, marked by the acquisition of a 3Kw fiber laser and moving to a 14,000 sqft shop in Chisago City, MN. These advancements in our operation have been pivotal in scaling our production without compromising the craftsmanship and quality of our work.
2020
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Our Revitalized Lean Journey Begins

In 2024, embracing lean manufacturing principles, we revolutionized our inventory system with Kanban cards, dramatically improving our throughput. This year also saw further technological advancements, with the addition of a 3Kw Tube Laser and the upgrade of our sheet laser to 6Kw, enabling unparalleled precision in our product lineup.
2024